6 Quick Questions to Stop Wasting Money with SEO Companies in less than 7 minutes

6 Quick Questions to Stop Wasting Money with SEO Companies in less than 7 minutes Rodney C. Boettger

Did you know that... everyday people just like you and medrop hundreds even thousands to companies that promise toget us to the top of Google, Alta Vista and a host of othersearch engines?A guaranteed top ranking in the majority of search enginesis a simple task and can be accomplished for far less thanthe $1295 to $3000+ that some so called Search EngineOptimization (SEO) companies ask.Very shortly you too will know the truth and be able to dodeal more effectively with your SEO and SEO companies.Here are two of the biggest hypes in SEO. First is the guaranteed 1st position hype...Many companies tout this as a huge selling point of theirSEO service. That's great. Until you read the fine print.The fine print tells you that this guarantee is based on apay to play basis. For all of us novices and laymen that ispay per click (PPC) advertising.You pay a large fee to the SEO company and then you payadditional money for the PPC ads. PPC is either in the form of bidding per click such as onGoogle AdWords or Overture. Or paid submission to Inktomi,AltaVista, AskJeeves, etc.Bottom line is that for enough money you can be number oneon any keyword.Yes you can pay $8.00 per click on certain words in yourindustry, however the question is do you want to and is itworth it?The second touted benefit is keyword research. Most of thisresearch is based on what you tell the SEO and the use oftools such as WordTracker and Overture's Inventory tool.The keyword list is mailed or emailed to you for approval.A huge disadvantage is the limited amount of keywords thatmost SEO's include in their fee (some only allow 20 words.)Most of the keywords are usually what all your competitorsare targeting also.Keywords need to be laser focused to your target market. Think about what your product or service solves. Targetcustomer benefits not features of your product.More is better. This is definitely the case when dealingwith Google Adwords where you want 100-400 keywords percampaign.Why play in the pool with all the high volume, high dollarfeature players, when you can have your own pond full ofhungry benefit driven customers.Remember that not all SEO companies operate like this,however here are a few things to find out before you give anSEO your business.1. What specifically does the initial fee cover?2. Do you use PPC advertising to meet the "guaranteed top 10ranking" ? And if so are additional monies needed?3. Do you build original pages and hand submit them to thesearch engines? If so what is your guarantee based on? Doyou continue to revise these pages until the desired resultis obtained?4. How extensive is your keyword research? Do you have alimit as to how many words you optimize for? Is this limitbased on the type of advertising medium used?5. How do you track and test your results?6. How do you make this a risk free deal for me? In otherwords if they don't perform you don't pay.------------------------------------------------------------When advertising it is very hard to make any type ofguarantee unless you are paying for the result up front. However you can acheive massive success when you havespecific goals for your ads and follow a process of constanttweaking and testing.You now have no excuse to ever be a willing victim to thehandful of SEO's that prey on the unknowing.Take this information and use it to explode your business.

Pay for performance marketing specialist. Working with various industries to market their products and services through performance based result driven marketing.http://www.right-on-the-money.com/dt/t/39/(c)Copyright 2003 Rodney C. Boettger